05 Jun SEO consists of multiple strategies
SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your websites position in search engines.
SEO is a constantly evolving field, and as such its methods, guidelines, and components change with each iteration.
Getting to the point
There are several different SEO techniques and best practices for improving your site’s ranking in search engines, but the most important for our purposes is to write good content. This helps you rank your site high in search results.
But do you have any idea what kind of content to write? Should you write content for SEO or non-SEO reasons?
Why it matters
Most SEO experts believe that it is in no way a proper use of your time or money to write content for one purpose. Instead, create pages that will give a mix of SEO and non-SEO benefits to fully create a presence online.
But does it work?
A growing body of research has proven that SEO is the most important source of traffic to your website. SEO results in more conversions and users coming back to your site for more content.
So, how can you know whether writing content for SEO purposes is worth it?
Simple, by using research and data.
Research is the first step to any decision, and it is the first thing you can do to make sure you choose the right method for optimizing your site. If you have no idea what to study, head over to StudyHub.
Since SEO plays such a major role in a website’s ranking and the value it gives, you should start here. Use this tool to create a meta box for your website, then import the information of the different sources you would like to analyze in this box.
Once you have created a Meta Box, you can start to analyze these sites. In Search Engine Land, they have developed the “Meta Module,” which will help you with this research.
You should then make sure you use this Meta Module to upload the categories of each site you want to analyze. You can set the categories to be specific to each category of the website or to a generic category for each category of the site.
Don’t forget to use the same settings on all websites that you want to analyze. Just make sure they are set to the same domain.
Once all of your sources of information have been used, you can then use the Analysis Tool to analyze your source data. This tool will let you analyze your site and see how your site stacks up against other sites in Google’s directory.
So now you have enough information to make an educated decision as to whether or not you should use the SEO technique or not.
Once you are certain you know what is happening and the data you can apply to improve your site, it is time to proceed.